HE ROSE
Changing the futures of youth, women, and orphans through education in Uganda
BACKGROUND
Since 2012, He Rose Community Ministries has served vulnerable and underprivileged populations through education, skills development, and health promotion. Many of our staff are local community members who serve their own community by dedicating resources and programs to vulnerable populations including underprivileged youth.
Uganda
UX RESCUE TEAM
TIMELINE & PROCESS
During these 9 weeks, the UX Rescue team followed this process to understand the organization's challenge and how to approach & obtain a solution.
THE CHALLENGE
We spoke with a He Rose co-founder about what pain points they were having related to the website. Their needs were simple. They wanted the website to attract more donors, and they had a tight deadline: the redesign started mid-November and we had to deliver before their junior school resumed at the beginning of January 2021. The challenge of a tight deadline meant our team had to have great communication and avoid underestimating the time it would take for certain tasks. To strengthen our collaboration, our team relied on weekly meetings, a Notion board, and an active Slack channel. Our team noted He Rose's concerns and dove into the redesign process by starting on user research.
THE APPROACH
Since a website already existed, we judged that it would be useful to perform a usability test on the old website to identify confusing navigation features and roadblocks in the delivery of content. We also conducted competitive research for other websites in the same space.
Our research findings gave us valuable information as to what would be most important to focus on. It was clear that the content strategy team would need to build user trust by heavily revising the written content on the website.
For our rebranding exercise, we we utilized the brand persona to determine typography and brand colors representing care, honesty, and trust.
THE OUTCOME
We implemented our changes into the live site and conducted additional usability tests on the redesigns to determine if there were any additional issues we could address before the deadline.
The handoff consisted of final discussions and an internal review of our work. After iterating from the second round of user testing, we saw future improvements for the website. Our team decided to provide He Rose with recommendations for the future to help their organization thrive.
This project was beneficial for He Rose, UX Rescue and of course, our team! We learned so much by tackling a real world project for a great cause.
